Dodge should use MLK speeches in their Super Bowl advertising again, soon!
Today's mini-drama is about the use, by Dodge Ram, of part of Martin Luther King's "drum major" speech during the Super Bowl yesterday. A few people have noticed it, or complained. In the media, this is called "a social media disaster." All three of those sad people. I did note that the New York Times complained, but then they also hated the Justin Timberlake half-time show. I think the journalists at the Times were just having a very very sad day. As I see it. the concern is that the Dodge truck line brand is pretty aligned with white undereducated men. (In one recent ad during the playoffs, Dodge positioned itself for viewers as "raising the bar." To make sure their intended buyers didn't miss the point, they had a truck next to a big I-beam with the words 'The Bar' etched into it.) Wait...maybe that was a Ford truck ad. Whatever. Same difference. Under this "white-only companies should not be able to li...