Why United Airlines needs to spend 12% of their budget on marketing
When your business policies are unethical, there's normally an additional cost of business; public relations, false advertising (often with a green tint), and philanthropy in the sorts of activities that give the appearance that you care about humans. That's what happens with bad companies. For instance, the major airlines. I like picking on United because their employees seem the most miserable and the experience of dealing with them is the most institutionalized. With the other airlines, every once in a while some rogue employee acts up and does the right thing. Today's wonderful policy: trying to change the return flight on a ticket I paid for 45 days ago--for a flight in three weeks. The original ticket on business was $1103 and returned to Newark. I needed to switch to Logan in Boston. The new ticket, including the $200 change fee, was $2471. Yup, that's right...the increase was more than the original ticket. And they've ...