Open letter to United: your plus points program is useless for me

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I only fly business class. So applying Plus Points for a discount and then not upgrading me means I'll cancel the booking.

For instance today. Your biz class fare to London was $14,000. With PlusPiints it was $4800. Fair enough. However, there are many other options on the same route for $7000– proving you don't have complete price collusion yet in your industry.

I'm premier 1k but I'm not going to buy a ticket from you that's more than say 105% of other comparable tickets.

So, 0 for 3. Third time I've tried to use Plus points. Third time I've cancelled while at the gate and slept in my own bed. I rescheduled—on Iberia, JetBlue Mint, and Emirates respectively.

I hope you think you're 0 for 3, just like I do. You have too many MbA's on your loyalty program leadership team, I believe. Hire a few humanists.

Please know that PlusPoints are damaging to my needs as a traveler.

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